Driving Business Growth from the Inside Out

If your leads aren’t converting, your team is at a stretch, or the next big idea is stuck in planning stage, you’re in the right place.


I’m Charlotte, and I help fix the operational gaps that hold growth back.

Are you ready to scale?

With over 20 years of experience leading sales and strategic initiatives for some of Australia’s most recognisable brands, I now work with businesses of all shapes and sizes who are ready to scale. Businesses who need sharper structure behind the scenes.

Whether you’re chasing better sales performance, smarter partnerships, or seamless execution, I bring the calm and clarity to help you get there.

Structured support that drives real results.

 

My role is to help you simplify the path to growth.
I work with you to uncover missed revenue opportunities, set clear commercial targets, and build practical strategies to achieve them — with less effort, more focus, and better results.

Who I Work With

Founders. CMOs. Sales Leaders.
Small teams with big plans and even bigger to-do lists.

If you’re running lean but aiming high, I act as the strategic partner in your corner, bringing structure, senior-level thinking and commercial focus.

How I Can Help

Focused Support Where It Matters Most

I work with founders and teams who are ambitious but stretched, helping you bring structure to sales, clarity to partnerships, and momentum to the projects that drive growth.

Whether you’re looking for sharper performance or just some breathing space, I step in where you need it most, with practical expertise and honest support.

Sales Efficiency & Enablement

Convert more leads. Strengthen your funnel. Align your team.

I help you optimise your sales processes, structures and messaging, so that marketing efforts translate into measurable revenue.

What I Deliver

  • Sales funnel mapping & conversion optimisation

  • Sales workflow redesign (from enquiry to close)

  • Sales team structure and accountability

  • CRM refinement and tracking support

  • Coaching and implementation guidance for non-sales founders

    The Outcome

    More clarity, more consistency, and more conversions, without increasing pressure on your existing team.

  • Partnership Opportunities

    I help you design, pitch and manage partnership strategies that deliver value — to your bottom line, your brand, and your audience.

    What I Deliver

  • Partnership identification and opportunity scoping

  • Proposal development and go-to-market strategy

  • Commercial structuring and benefits design

  • Execution support and relationship management

  • Evaluation of existing partnerships for ROI

    The Outcome

    Strategic alignment and smarter execution, so you build fewer, better partnerships that actually drive growth.

  • Project Management

    I lead or support the delivery of time-sensitive, business-critical projects — especially when internal capacity is stretched thin.

    What I Deliver

  • End-to-end project management (campaigns, launches, events, systems)

  • Stakeholder management & team coordination

  • Timeline creation and accountability structures

  • Documentation, reporting, and wrap-up recommendations

  • A clear, calm centre of gravity throughout delivery

    The Outcome

    Your project delivered with structure, pace and precision, freeing your team to focus on doing their best work.

  • Featured Case Study

    "Having Charlotte as part of my team has been one of the best business decisions I’ve made this year"

    “Her impressive breadth of skills and experience in Sales and Marketing is an absolute force, she made a notable impact on my business pretty much straight away.  What stands her apart is her can-do attitude and strong work ethic – she is there for me and my business when I need her without fail. She has impressed me so much that within 3 weeks of working together, I wanted to amplify her impact and have her working on other segments of my business. Cannot recommend Charlotte enough!”

    Dianne Dumanovic  – Founder, Topknot Management

    Fancy a chat?

    No pressure, no jargon.
    We’ll talk through where you’re at, what’s not working, and what success looks like for you.

    Free eBook

    7 Ways to find hidden revenue

    This eBook is tailor-made for business owners, offering seven strategies to uncover potential hidden revenue opportunities within your company.

    Are you ready to grow?
    Let's do this

    Are you ready to amplify your growth and simplify your operations, making every day a “hell yeah” kinda day!